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Aim

The main goal of the documentary is to help more people understand the Chinese New Year and Chinese culture. It can lead to some questions about cultural differences and resonate with everyone. In addition, by setting a series of interactive elements, I hope that the audience will have a deeper understanding of Chinese culture and stimulate the inclusive of Chinese culture and the inclusive of foreign culture.

Audience

According to the Australian Bureau of Statistics, 1.2 million Chinese ancestry live in Australia in 2018, accounting for 5% of the Australian population. This shows that Chinese ancestry has become a big tribe in Australia. Therefore, the main target audience for my project is all those interested in Chinese culture and some Chinese ancestry. Mainly among young people aged 18-25, they are mainly students. For non-Chinese students, they can use this project to gain a deeper understanding of Chinese culture. For international students from China, this is also a good opportunity to find memories. This can find some memories of their hometown. In general, this project is mainly to promote Chinese culture to the public through the introduction of the Chinese New Year.

Platform

Inclusive or exclusive will be created as an interactive documentary that runs on the following platforms: desktops and laptops. The main target of the project is young students, and if they can apply the mobile platform, they will be better attracted to the audience. But based on some time constraints and technical deficiencies, it may be difficult to achieve operations on mobile platforms. So the project will be based on a computer platform rather than a mobile platform.

Social Interactivity

The use of social media is an important channel to promote and engage audiences to increase project impact. “Inclusive or exclusive” will offer Facebook and Twitter as a social media platform to allow users to share this online documentary site on their own social networks. In a way, it can expand and attract potential audiences. In addition, a Facebook page will be created to allow users to communicate and discuss on this homepage. And I also regularly interact with the audience on this page to improve the overall interactivity.