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User Interface Design

Because the project has two main themes – Chinese New Year culture and cultural tolerance, it is mainly visually chosen to focus on the red and yellow of Chinese culture and can be depicted by a series of different symbols and images. Color is crucial for a project because color is what users first feel. “Graphic designers also use colour to provoke a psychological response and evoke associations.” (Austin & Doust, 2007 p.68). Chinese knot is a symbol of Chinese culture. A Chinese knot will be placed on the homepage. After the mouse clicks on the Chinese knot, the entire documentary will begin. Minimalism will be used throughout the design of the documentary to make it easy for the audience to operate. I don’t want the kind of information bombing to complete the documentary, which makes people who don’t understand Chinese culture or potential customers who are new here to feel boring and incomprehensible. The red and yellow look very bright are actually two colors that can reflect Chinese culture. Such a strong color contract can create a clear visual experience for the user and will not make the user feel very messy. This design can effectively attract the attention of users. Figure 1 is a rough composition of Homepage.

Figure 1

After clicking the Chinese knot to open the documentary, a video call interface will appear, and four callers will appear in the interface, which is also related to the three interviewees mentioned above and one narration. Users can click on each caller at will, and when opened, they will become interview screens, and respondents will explain their views. The user will have a narration when opening the first call. This narrative will introduce the story of the entire Spring Festival and Chinese culture. The other three are the three respondents who will say what they think about some issues. I simply present this composition in Figure 1.

Figure 2

The navigation menu will be designed to be as small as possible to save space and make the interface simpler and more beautiful. The navigation menu will appear below the entire page, and the options ‘Homepage’ ‘Return’, ‘About’, ‘Map’ and ‘Contact us’ will appear in the navigation menu. Behind the Map option is a map of Sydney and the map shows the main Chinese community in Sydney. The reason for choosing Sydney is that Sydney is the city with the largest number of Chinese communities in Australia today. So, Sydney’s choice is very representative. And I will join social media sharing in the lower right corner to make it easier for users to share this page to social media.

In order to maintain a minimalist style and allow users to quickly identify the availability of elements, we will maintain a clear layout at the same time. Our interviews will be conducted in English, but in order to facilitate people with low English proficiency, we will add Chinese and English subtitles below the interview video.

In the entire documentary font, a clearer font will be selected. For example, the font selected in text and subtitle will be Time New Roman and the title font will be Forte. The size of the font will be strictly controlled to prevent visual paralysis and confusion.

Figure 3